Evaluative Conditioning with Mental Imagery
نویسندگان
چکیده
منابع مشابه
Evaluative Conditioning
Classical conditioning experiments are reviewed in which the dependent variables are subjective responses, typically involving the evaluation of stimulus materials. These experiments suggest that classical conditioning produces a positive or negative change in the evaluation of previously neutral stimuli. We re-interpret these studies as well as presenting data of our own to support the view th...
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In 2 studies, the authors investigated whether evaluative conditioning (EC) is an associative phenomenon. Experiment 1 compared a standard EC paradigm with nonpaired and no-treatment control conditions. EC effects were obtained only when the conditioned stimulus (CS) and unconditioned stimulus (UCS) were rated as perceptually similar. However, similar EC effects were obtained in both control gr...
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In evaluative conditioning research it has been shown that a neutral stimulus (CS) acquires the valence of a positive or negative stimulus (US) with which it is presented contingently. An experiment is reported in which it is examined whether evaluative shifts can also be observed in the complete absence of contingency-awareness. Neutral words were either followed by a briefly presented positiv...
متن کاملIs evaluative conditioning a qualitatively distinct form of classical conditioning?
This paper contains a critical review of the claim that evaluative conditioning (EC) represents a theoretically distinct form of classical conditioning. A review of the evidence suggests that: (i) while it is claimed that EC can occur without awareness, EC studies have either adopted inappropriate statistical comparisons to demonstrate this or have failed to use the control conditions necessary...
متن کاملFlavor evaluative conditioning and contingency awareness.
The relationship between flavor evaluative conditioning and contingency awareness was examined intwo experiments using flavored drinks. In Experiment 1, one flavor was always paired with sugar and the other with bitter tween (polysorbate20) during conditioning. In a subsequent test phase, participants tasted the two flavors, and their evaluative ratings indicated an overall preference for the s...
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ژورنال
عنوان ژورنال: Journal of Vision
سال: 2011
ISSN: 1534-7362
DOI: 10.1167/11.11.984